formulating a model of determinants for mosque prayers’ satisfaction and its correlation with loyalty

customer satisfaction is a critical element for excellence and achievement of anyorganization in a competitive environment. mosques as a nonprofit-religious institutionshould pay attention strongly to satisfying their customers namely prayers, so they cansurvive in a competitive environment of culture. present study aims to design a modelof determinants of people satisfaction to mosque and their loyalty in golestan provinceby a descriptive-analytical study in 2012. for this purpose, a sample of 380 prayers ofgolestan province has been selected by clustered sampling. researcher-madequestionnaire was used to assess customer satisfaction and loyalty. 500 questionnaireswere distributed among prayers of golestan province. totally, 371 filledquestionnaires were returned. spss 16 lisrel 8/54 softwares were used to analyzethe data. the result of descriptive and inferential statistical show that the severalfactors of satisfaction index, perceived image of organization, perceived quality(software and hardware), clients’ expectation, perceived value and loyalty are inconceptual model.